ripple FX: was asked to come up with lyric driven musical content for the new Subway $3 Flatbread. We said "So... you want a jingle?" Bill really put himself in the place of a flatbread. Asking questions like: "How would a flatbread feel? What does a flatbread do all day?" And came up with tasty meal magic. Click here to check out the video. (Note the cowbell player in the background)